BBlessing has set out to redefine the retail experience as it pertains to modern life. Featuring men's fashion, men's and women's accessories, music, and a unique, tightly edited selection of bleeding edge art, BBlessing gives artists the opportunity to showcase their work in an unconventional setting to reach a new, ever-changing audience. The space is a constantly evolving environment designed by Daniel Jackson of the renowned art collective Surface To Air. Within the boutique, a gallery exhibits quarterly works by group and solo artists.

After just two years of launching his eponymous line, Phillip Lim’s collection has quickly become a favorite among celebrities, fashionistas, socialites, and girls in the know.  His clothes are beautiful and put together but still have a touch of madness and creativity that caters to both the uptown girl and downtown girl. Lim opened his first flagship store in the heart of SoHo on Mercer Street. The 1600 square foot space incorporates modern pieces made with time-worn materials. The store carries the women’s collection, the men’s collection, 3.1  Phillip Lim for Tatami Sandals, 88 fine jewelry for 3.1 Phillip Lim and debuting this October, 3.1 Phillip Kid’s wear for little girls from ages 3 to 11 years old.

Though not a shop, per se, New York-based designer Lauren Felton’s line debuted with her women's collection a year and a half ago at the Spring 2004 Gen Art Fresh Faces show. Now, upon completing her fourth collection, Lauren's trademark is an intellectual and sculptural approach to construction—a thoughtful and serene beauty that unites each piece. Her clothes can be reconfigured and worn in multiple ways to create new and altered garments for different moments and moods. Felton sells her collection in specialty boutiques in New York, Los Angeles, Detroit, and Singapore.

Odin, at both locations, is known for its fantastic service and style.  It’s where elegance meets streetwear meets accessories—for men, that is. That’s right, this place is menswear only—bags, rings, jewels, fragrances, gift items, and books. The creative clientele browse through deconstructed selections including unconventional wool blazers with asymmetrical details. Hip t-shirts, shoes, and designer jeans are a plenty, and featured brands include Engineered Garments, Trovata, and Surface to Air, among others. 
    

Founded and owned by downtown don Aaron Bondaroff, this little shop, complete with a vintage wood feel, has now become a world-renowned hot spot for sneaker-head types and street fashion gurus. The store offers a mix of t-shirts, sweatshirts, button downs, and jeans designed by aNYthing as well as other brands and designers who represent New York City street fashion for both men and women.