Art & Design / New Exhibits

The New Typography

MoMA
11 W. 53rd St. (@ 5th Ave)
New York, NY 10019
December 23 - July 12, 2010
www.moma.org

Typophiles will gravitate to this installation of posters and small works collected from a range of printed materials, from magazines to advertisements to brochures. The collection of Soviet Russian, German, Dutch, and Czechoslovakian works evidences the widespread influence of designer Jan Tschichold’s book Die Neue Typographie, and its swift adaptation in the 1920s and 1930s by modernist designers. The New Typography movement turned away from traditional type arrangement and viewed the page as a blank canvas in which type could be placed to create a composition.

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